CHALLENGE: Identify potential customers in close proximity to the company's fuel storage plants by geographical region.
METHODOLOGY: The client has a network of proprietary fuel terminals directly supplied by its refineries. Researched potential customers within a fifty mile radius of the designated terminals and provided a database of companies including monthly fuel volume potential and key contacts.
RESULT: Client was able to increase sales by terminal after soliciting customers from the database and increased sales of fuels in each terminal. A significant number of targeted companies identified were signed to long term contracts generating higher volumes and margins.